PMDC HeadQuarters

Situated on Jeddah's Main Avenue, PMDC HeadQuarters is answering to the paradox of a wish of expression of transparency of the Company and the need to protect from Saudi Arabia's sun energy. To find an elegant solution to this "wicked problem" we created a shading skin made from 1x2m scales, wraping the building, which orientation is defined by a parametric program coded in grasshopper. Every scale reacts to the sun movement, the need for view in the room or need of natural light from the higher half of the window for deep offices. Completed in 2016.